About

An accountant who builds the tools.

Jeff Honey · Founder & CEO, Decision Lab

I started Decision Lab because demand for quality reporting and insight has never been higher, and most businesses struggle to find people who can both build the tools and understand the numbers behind them.

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Jeff Honey, founder of Decision Lab
Auckland, NZ

Finance first, then data, then AI

I bring technical skill and business partnering together. When the person building your reporting also understands your P&L, the insights land faster and drive real performance.

Today I work hands-on across Power BI and Microsoft Fabric, AI and automation, and custom software. The people on your project are the people doing the work, and that includes me.

Background

2013
Graduated in business analyticsStarted out combining data skills with a grounding in how businesses run.
2013–2017
BankingFour years in the banking industry, learning how financial institutions measure risk, performance and customers.
2017–2021
Commercial finance and analyticsCommercial finance and analytics roles across construction, property and finance in Auckland, partnering with leadership teams on performance.
2021 →
Decision LabWorking with clients across New Zealand and globally, in industries including healthcare, FMCG, construction and e-commerce: reporting people trust, automation that saves real hours, and AI that's useful from day one.

Industries

Supply chainFMCGHealthcareConstructionE-commercePropertyBankingFinancial services